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How Over the Top Content Will Change the World of Telecom. ... OTT means "over-the-top," the term utilized for the conveyance of film and TV content by means of the web, without expecting clients to buy in to a customary link or satellite pay-TV benefit. As far back as its creation, the worldwide telecom industry has seen nonstop change. From the early broadcast and voice correspondence frameworks to over-the-top (OTT) content, the industry has developed, changed and propelled something other than about some other sort of business