三河マルシェ【MARCHE】三河エリアのコミュニティポータルサイト

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The Summer Fridays Jet Lag Mask has been one of the most hyped and popular skin care launches on the season. The $48 leave-on mask/moisturizer hybrid became the best-selling skin care product at Sephora less as compared with two weeks after launching throughout March, and it has subsequently sold available three more times. While some of its attraction can surely be attributed to the truth that Summer Fridays’ founders, Marianna Hewitt along with Lauren Gores, are lifestyle bloggers and influencers using a huge social media network (Kim Kardashian sometimes shared it on her app), I’m convinced the fact that metal tube is a huge part of the appeal.


The founders of Summer Fridays savvily chose a cornflower blue tube, ensuring who's would immediately stand out within a sea of millennial pink beauty packaging. But the real master decision here? They put them in an aluminum tube, an Instagram shelfie-savvy move if right now there ever was one.

“The aluminum really stands out, ” states Hewitt. “We wanted it to be this beautiful piece on your current beauty counter. We loved that regardless if it was used or if it was brand new, it still looked great. With a lot of plastic-type tubes, when they start to turn into empty, they just look a bit deflated. We wanted it to get photogenic. ”

It’s no secret that packaging is significant to consumers. Humans are hardwired that they are drawn to things we locate attractive, so no matter how good the goop could possibly be inside, the outside is often what makes us pick it up at first. A commonly shared statistic inside marketing world is that at least one-third of consumer choices are determined by packaging.

It’s hard to pinpoint what precisely makes an aluminum tube so much more aesthetically pleasing than its uglier plastic counterparts or other types of packaging, but I’m going to try because it’s a trend in beauty packaging currently.

more information ：https://www.guangyuantubes.com/Aluminum-Tubing-pl1852196.html