三河マルシェ【MARCHE】三河エリアのコミュニティポータルサイト

The Ridiculously Awesome Guide to Facebook Live

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!To get more news about 39bet-casino trực tuyến-sicbo-máy đánh bạc- cờ bạc onl- cờ bạc trực tuyến, you can visit official website.

No, this post is not about my long-time obsession with TRL, but rather a new live video trend for marketers: Facebook Live.

Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (and effective!) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live.
What is Facebook Live?
Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Facebook Live was released in April of 2016, and while many marketers are still getting their heads around it, the ones who are using it seem to be reaping the benefits.
Once a Facebook Live video is created it will reside on your page or profile for viewers who missed the live event to view. Videos are eligible to show up in an individual’s news feed during the live event, as well as after the event has ended. Yet, the chances of seeing a video while it’s live are now higher since Facebook has updated their ranking algorithm to show more live videos that are streaming in real-time.

Businesses using Facebook live on their pages have the ability to customize and control their audience once it has ended. Page followers and visitors may get a notification when a page or individual is going live.
Why (and How) You Should Use Facebook Live
By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagement than a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts, according to AdWeek.

Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. Below are five ways you should be using Facebook Live in your marketing campaigns:

#1: To Connect with Your Audience in the Most Genuine, Human Way Possible
Do you ever feel like your audience sees you as a corporate, stuffy robot? Well, there couldn’t be a better way to connect with your followers and potential customers than live video. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.

#2: To Answer Questions in Real Time
Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page. Facebook Live allows you to answer your followers’ questions in real-time. This gives you an opportunity to engage with viewers when they’re most interested.

The best strategy to do this effectively is to create a recurring series. Sephora provides a great example with their “Scouted by Sephora” series, where they share information around less well-known makeup products, and answer questions as they come up.
#3: To Showcase an Event to People Who Couldn’t Attend In Real Life
Facebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend. Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event. As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it!
#4: To Share Industry-Related Updates
Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way to build trusted followers on Facebook. People will start turning to you as their go-to source to stay informed on industry news, and you’ll build a loyal and engaged following.
#5: To Show Off Your Company Culture
Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event. Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand.