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CIIE brings China’s marketplace to the world

For nations whose economies have been hit hard by the pandemic, with supply chains being disrupted and goods and services running short, the China International Import Expo (CIIE) may come as a welcome boost.To get more news about CIIE, you can visit shine news official website.

As the world’s first import-themed national-level expo, the CIIE was established to promote the Chinese domestic market to foreign companies and boost domestic consumption. For firms and entrepreneurs, the appeal of the expo lies in the potential of the Chinese economy and its bounce-back from the global pandemic. During the first three quarters of this year the economy grew by 9.8% year on year.

At this year’s fourth CIIE, about 3,000 businesses from 127 countries and regions attended the event which ran from November 5-10 at Shanghai’s National Exhibition and Convention Centre.Companies in sectors ranging from food, automobiles, electrical engineering, medical equipment and cosmetics, and much more, were represented at booths spread out over the 366,000 sq m space. Some of the products on show included a portable farm from Israel, German biodegradable equipment, a smart unmanned vaccination capsule and a table tennis coaching robot.

According to the organisers, the majority of attendants have come back year after year. One such regular is the Japan External Trade Organisation (JETRO), who have attended the CIIE every year since it began. After seeing the value in previous years, this year, JETRO upgraded its booth to a large exhibition booth of 2,900 sq m.As a huge move by China to open its market, the CIIE serves as a platform for Japanese enterprises to continuously find new development opportunities amid the pandemic," said Kenji Mizuta, president of JETRO's Shanghai Representative Office.

Dow, the US materials science giant, is another large international firm which considers the CIIE “a great platform” to seek new business opportunities and find new partners, according to Jon Penrice, President of Dow Asia Pacific. "In the earlier expos, we secured several strategic partnerships,” Penrice said. “Our solutions displayed at the CIIE helped us generate many new business opportunities and projects in China." Dow has already signed up for CIIE 2022.

Smaller and growing businesses can also benefit from exposure at the expo. For example, Pakistani businessman Habib Ur Rehman bought an 18sq m booth to market his salt lamps, made from minerals in the mountainous areas.

"For four years, I have been longing to participate in the CIIE," he said. The salt lamps, made from minerals in mountainous areas, are well known in Pakistan, yet new to the Chinese market. "Many merchants in China are very interested in our products, making me more confident about this debut," he said. "The expo is a good platform to bring more business opportunities and let more people know about Pakistani products.”
Liu Xiaomin, an entrepreneur from southwest China's Chongqing municipality, is another small business frequenter of the expo. Having grown her business by importing wine and other products from Russia and Uzbekistan, she believes the CIIE has achieved "win-win co-operation between China and foreign countries."

Meanwhile, Shanghai-based Turkish businessman Ramazan Tuzen is also a loyal returner to the CIIE, having attended the first one in 2018. He attributes much of his business’s success to that inaugural expo, where at the time he was selling about 500 products including porcelain, silk scarves and candles. Since then, his business has boomed and he now sells about 1,000 products, with annual sales revenue of more than 10 million yuan (US$1.56 million). "China, in my eyes, is a very open and safe country with huge business value," Tuzen said. "I'm happy to be here." In the future, he plans to open shops in the southern Chinese island of Hainan.

Since inception, a focal point for the expo has been agricultural technologies, in-line with China’s aim to ramp up its rural vitalisation programme and modernise its agricultural systems between now and 2050. Unsurprisingly, exhibitors in the fields of agricultural products, machinery and management were some of the winners at the first CIIE in November 2018.