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Price decreases for LED installations are opening up a myriad of possibilities for video-driven broadcast sets.To get more news about led video wall, you can visit htj-led.com official website.

Large light-emitting diode (LED) video walls are now within the grasp of smaller stations, giving them access to more visually compelling ways to tell their stories. These LED video walls can turn previously unused spaces into video storytelling locations and offer more flexibility than liquid crystal display (LCD) designs.

Knowing that easy-to-use tools are used more often, vendors are making the software that drives these video walls as straightforward and drag-and-drop as possible. And though LED technology continues to improve, one real difficulty has cropped up: the supply chain.

The drop in prices for LED video walls has brought LED “into the mainstream,” says Mack McLaughlin, CEO and creative director at FX Design Group. FX recently installed LEDs for the facility WRDW opened earlier this year in Augusta, Ga. “They’re a fairly small-market station. For them to have that kind of video technology, five years ago they wouldn’t even discuss it.”

Estelle Parsley, WRDW’s VP of news, says choosing LEDs “wasn’t even a question. We knew we were going to get it.”

The previous facility had a chroma wall and a 55-inch monitor. The LED installation in the new facility provides many opportunities for showcasing the talent and setting up different looks in the studio, she says.One of the biggest events the station covers each year is the Masters Tournament. During this year’s coverage, WRDW put the talent in front of the LED video walls and showed high-res, slow pan video shots of “the world’s most beautiful golf course. It looked like a window to the Augusta National [Golf Club],” Parsley says.

The LED walls don’t provide mere aesthetics, she says, but have changed how the station showcases information.

“It’s cool technology. It looks cool. But what we really value is how it’s been able to ramp up how we story tell,” Parsley says.

Diane “DiFi” Fiolek, VP & creative services director at Devlin Design Group, agrees that LEDs can open up a lot of possibility for creating new looks.

“When we pitch a client, we like to show them what’s possible, not just what they’re doing right now, but what’s possible, what they can do in the future, how to think about it differently, how to use screens differently,” she says.