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Rethinking Makeup Brushes & Beauty Applicators

Cosmetic applicators, makeup brush sets, blending sponges, facial rollers, and other beauty tools are part of a growing category in the beauty industry. The global brush and beauty tool market is expected to rise from $3.21 billion in 2017 to $4.92 billion by 2028, representing a CAGR of 6.8%, according to Data Intelo.Get more news about customized cosmetic puff,you can vist our website!

Demand is also rising for cosmetic applicator foam, a material widely used for many types of cosmetic applicators. The global cosmetic applicator foam market size is projected to rise through 2028 at a 10.6% growth rate, Data Bridge Market Research reports.

Cosmetic applicators and brushes have been rising in popularity since the Covid pandemic began due to the need for touchless makeup testers and more hygienic ways to apply and test makeup. “Hyper-hygiene concerns are still driving demand,” says Anisa Telwar Kaicker, founder and CEO, Anisa International and Anisa Beauty.

There’s no shortage of innovation. As skincare and makeup become more closely related, many new solutions are possible and the rise of skincare-meets-makeup hybrid products. “Talking about application trends for both makeup and skincare, we see that the watchwords are ‘mix,’ ‘blend’ and ‘multipurpose,’ “ says Sara Zanafredi, CEO, Pennelli Faro.
As beauty brands strive to deliver specially designed applicators and brushes to make it easier for consumers to apply makeup like a pro, the self-care trend fuels the development of new types of skincare tools. Packaging suppliers are helping brands develop customized applicators and brushes, while focusing on sustainability.
What’s in Demand?
Beauty brands continually develop new makeup and skincare products, and many require applicators. Developing innovative ways to apply beauty products is Anisa International’s specialty.

“Based on our research, today’s consumers are no longer seeking gimmicky items, but rather truly purposeful tools,” says Telwar Kaicker. “Coupled with that are the expectations for sustainably made and cruelty-free products. Brushes and tools designed with PCR or other sustainable materials are most often requested,” she says. The supplier offers handles made in various sustainable materials, including PCR, bamboo, FSC-certified wood and more.

Beauty brands often request brushes for complexion makeup, according to Telwar Kaicker. Skincare is also becoming a growing new category for applicators and tools. “Self-care is a big trend. Consumers are looking for bath, body and skincare products that offer an at-home spa experience,” she says.

Inspired by the heightened demand, Anisa International developed new brush designs for its Body & Buff Collection. It features a variety of innovative brush head designs, including Anisa’s patented paisley-shaped Nova brush head. The collection is ideal for applying all body products, including self-tanners, foundations, illuminators and bronzers.

Raphael Makeup Brushes/Max Sauer is a supplier that often fulfills custom requests for brands looking for a way to differentiate. “We develop each of our brushes with a custom ‘secret’ mixture of fibers,” Marianna Cilauro, sales manager, explains. “Our engineers work this mixture to perfectly match our customers’ makeup formula,” she says.

Cilauro says Raphael’s flat foundation brush is in high demand and often becomes a best-seller for beauty brands. “It has a generous flat shape and high-quality fibers to ensure a smooth application,” she explains. It is used for applying skincare or makeup.

Pennelli Faro’s Zanafredi says brands often ask for multifunctional shapes, all-over applicators, and multi-formula brushes. “Mask brushes, foundation applicators, mixed tools for blush and powders, and eye blender brushes are the most requested models,” she says.